Running more than a business

Like so many people, running a marathon has been at the top of my list for a long time. Probably since discovering marathons exist and not for the crazy few. Millions of people run marathons every year. This distance between wanting to join these people and pounding the pavement to build up the endurance to make this happen is a work-in-progress. This year, I decided to step it up a notch.

A few years ago I couldn't run a mile without stopping. Running is a humbling activity when you think you're in shape and can't get through a mile without stopping and heaving. After years of off again on again attempts at trying to improve, I'm up to 4.65 miles without stopping. That's 21.55 miles to tack onto my endurance.

The beauty of running is that it pushes the body past the point of physical exhaustion. The more tired I get, the more energy I have. Maybe it's the endorphins or just the time away from the computer and other distraction. When I run, ideas come from every direction and they stay with me.

Wake Up Lady is growing at its core. We have new designs, new items and a humble business plan for the year ahead. Perhaps the process of making a business plan will prove more useful than the plan itself. It forced us to really think this through as a business.

Ice Storm. Feb 2, 2011